Rains World

Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.

Latest

Updates on the most recent from Rains.

  • The Trench Capsule.

    Featuring our first-ever Trench Coat. Supple and sturdy with signature trench detaiing and silhouette—elongated for extra protection, belted cuffs, exaggerated shoulders—now infused with our waterproof performance. Find out more.

    Explore the Capsule
  • Live in it—Spring 2026

    The moment. The weather. The day. The collection. All of it. On every street corner, lives intersect and paths cross. Coming or going, rain or shine. Here's what happens in just one section of the city.

    Explore the collection
  • Introducing Candles.

    Inspired by the unmistakable scent of rain hitting the elements. With four unique aromas: Air, Fire, Water, Earth.
    Designed to pair with our ceramic Sculpture, which has an organic shape crafted to grow around the glass.

    Explore the Candle
  • Rains presents HOME AWAY.

    Curated homeware shaped by both industrial and organic design. Guided by the belief that design should bring us closer to nature, the first drop reimagines kitchen essentials for hybrid living. Nothing precious, but adaptable. Taking cues from industrial and Scandinavian design, each item is simple, functional and thoughtfully constructed from durable materials like brushed steel.

    Explore HOME AWAY
  • The headquarters.

    Created with architecture firm, Sleth, this project has been five years in the making. A mass of glass, steel, concrete, and Nordic pine. A spaceship of focus perched on the hills surrounding Denmark’s second largest city: Aarhus. Rains’ headquarters is a reflection of both its history and ambition.

    Explore the HQ
  • FOREVER by night.

    Only moments after models walked powerfully down rows of steel shelving units inside the warehouse, the space was transformed. FOREVER by night. With a curated menu speaking to Danish excellence and a setting inspired by the brutalist office space that surrounds it. 

    Explore the dinner
  • Virgil Van Dijk joins Vogue Scandinavia in an editorial profiling Rains.

    Counting Van Dijk as a friend and muse of the house, the star footballer sports the SS24 runway collection on the Vogue shoot in one of his rare off-days.

    Read the full article

Retail

New store openings around the world.

Runway

Explore the looks from Rains runways.

Stores

Global destinations for weather-ready outfitting.

By honoring the beauty of each physical location, we adapt our design to create unique expressions.

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Collections

The iconic pillars that make up Rains.

  • HOME AWAY

    Rains’ core collection delivers new elevated outerwear and pants silhouettes. A minimal, forecast-defying language, articulated through signature coated fabrics. All designs are waterproof, windproof, and lightweight, with engineered ventilation.

    Explore
  • Rainwear

    Rains’ core collection delivers new elevated outerwear and pants silhouettes. A minimal, forecast-defying language, articulated through signature coated fabrics. All designs are waterproof, windproof, and lightweight, with engineered ventilation.

    Explore
  • Backpacks

    Rains’ waterproof backpacks are cut from signature weather-ready fabrics for optimal performance in outdoors conditions. The collection includes a variety of styles and sizes to suit every need; each one organized to meet the demands of busy modern
    lifestyles.

    Explore
  • Thermal

    Rains’ thermal range is engineered for adventure and powered by technical innovation for unparalleled comfort in any climate or setting. Every style is meticulously crafted to provide optimal warmth using Rains’ signature, featherless insulation; derived from recycled materials with a high-loft volume and optimized for water-resistance and superior performance.

    Explore
  • Travel

    Rains’ new line of bags shares one commonality - they’re engineered for travel. Delivered in a minimalist execution with a focus on technical innovation.

    Explore
  • Commitment

    As a global lifestyle retailer and manufacturer, operating in locations worldwide, Rains has a responsibility to ensure a positive impact on our people, the environment, and the communities in which we work.

  • Materials and Innovation

    Our starting point to product sustainability is found in safety and durability, by developing products that are safe to wear for people and, in the long run, have less impact on the planet. Rains has specifically chosen PU-coating as its signature, as it is significantly more environmentally friendly than its hormone disrupting alternatives: PVC and DWR-PFC.

  • Environmental Protection

    With a holistic approach to sustainability, we aim to make responsible choices in every part of our business, including the way we design and operate our stores and offices, as well as how we move our products around the globe.

  • Longevity

    Longevity has shown to be one of the most influential parameters for improving environmental impacts. In other words: the longer a raincoat lasts, the smaller its annual environmental impact will be. In this case, product care and maintenance are essential aspects of Rains sustainability initiatives.

  • Responsible Production

    We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education. Our commitment is stamped by amfori BSCI membership and a commitment to implementing the UN’s universal, international minimum standards for responsible business behaviors.

  • Product Pledge

    All components of Rains’ products stand confidently under the standards of REACH; the European legislation regulating registrations, evaluations, authorizations and restrictions of chemicals. Our product pledge is based on strict European legal requirement and voluntary initiatives acted in accordance with in all our operating countries.

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